EverythingShowBizz.com Inks Major Deal with Google & SintecMedia For DoubleClick and Dynamic Ad Sales

Everything ShowBizz logoCompany:      Everything ShowBizz

Website:         EverythingShowBizz.com

Contact:         Deidre’ LaShon,

                       Chief Director of Brand Marketing

Email:            This email address is being protected from spambots. You need JavaScript enabled to view it.

Phone:            855-LEGEND-5, ext. 5

                       855.534.3635, ext. 5

FOR IMMEDIATE RELEASE     

 

EverythingShowBizz.com Inks Major Deal with Google & SintecMedia For DoubleClick and Dynamic Ad Sales

 

New York, NY – Feb. 20, 2018 – EverthingShowBizz.com, a cutting-edge entertainment website covering indies, blockbusters and “Everything Entertainment,” today announced a major deal with Google and SintecMedia for DoubleClick and Dynamic Ad Sales.

Signed with parent company Legends Digital Media (LDM), the partnering further elevates EverythingShowBizz and the unique experience it provides readers. Already known for introducing its audience to independent and mainstream series, shows, movies, music, and more, EverythingShowBizz.com can now extend customization to the advertising realm.

What does this mean? Rather than a “one-size-fits-all” or generic approach to digital advertising, the deal helps to create tailored and individualized streams using server-side ad sales across multiple streams for a stronger campaign performance.

“We are ecstatic to be partnering with Google and SintecMedia to implement dynamic ad sales and employ DoubleClick’s marketing and advertising capabilities. As EverythingShowBizz continues to grow, we’re always looking for ways to stay ahead of the curve,” states Tamala Stumon, Chief Executive Officer.

“Innovation is always at the forefront of everything we do, and this partnership helps us to deliver a more beneficial advertising experience to our readers,” Stumon continued.

DoubleClick allows LDM to measure data across multiple platforms, such as mobile, desktop, and tablets, while gaining key insights and enabling transparent reporting for its brands.

“We want to generate the greatest results for our marketing budget, and dynamic ad sales and DoubleClick allow us to do that,” states Maurice-Lamar Baldwin, Chief Executive Officer of LDM. “We’re pleased with the expansion of our working relationship with Google, and we’re eager to explore new and potential opportunities in the market.”

Testing on EverythingShowBizz.com will begin in the later part of February, and the final rollout date will be in early April.

 

About Legends Digital Media:

Legends Digital Media, LLC (LDM) is a media and entertainment company with businesses in sports, fashion, lifestyle and news digital publishing, digital television networks and filmed entertainment.

Legends Digital bridges high-quality content with the latest and most innovative technology to create brands for digital enthusiasts worldwide.

Legends2Be, LegendsDTV, Everything ShowBizz, Phenomenal MAG (IAmPMAG) and all other Legends Digital affiliates' number one goal is to maintain unrivaled reputations for creativity and excellence as they keep people informed, entertained and connected.

Our enterprise is more than a collection of great brands that are owned under one conglomerate. LDM's businesses strive to gain competitive advantage from opportunities for constructive collaboration.

 

About EverythingShowBizz.com:

Everything ShowBizz is the only global authoritative source on entertainment that curates and highlights information on “Everything ShowBizz” and brings it all to readers in one dynamic brand.

Entertainment is our passion -- it’s who we are, what we do, and what we continuously deliver. We live, breathe, and digest a wide range of pop culture, bringing our readers top news in real time and delving deeply into entertainment’s independent side.

Today, discriminating audiences value choice, and they want cutting edge, off-the-map projects that appeal to their diverse tastes. With broad advances in streaming and video-on-demand options, people are no longer satisfied with a few vanilla mega-hits geared toward the masses.

EverythingShowBizz excels at navigating the new entertainment landscape, and our greatest strength is exceeding our readers’ expectations. With fresh perspectives and original pieces, we cover top shows, movies, music and events, while also showcasing incredible indie creators, smaller projects, and regional productions that deserve to be seen.

Keeping a finger on the pulse of current trends and an eye on the future, EverythingShowBizz spotlights today’s celebs and tomorrow’s rising stars, providing a unique view of the entire entertainment world to a global audience eager to receive it.

 

About Google Ad Networks:

Google is one of 100+ online ad networks. Google’s ad network consists of Google services, like Search, YouTube, and Gmail, as well as 2+ million non-Google websites and apps that partner with Google to show ads.

 

About Google:

Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google's targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit www.google.com.

 

About SintecMedia:

SintecMedia will have an enormous positive impact on the way linear and digital advertising are transacted across the globe. Its combined linear and digital offerings create the largest independent advertising sales platform for media companies, providing them with a profitable technology solution for today and the future of TV and digital advertising.

SintecMedia is the preferred broadcast management software partner for over 300 of the world's top media brands, including NBCU, CBS, ABC, AT&T, STARZ, Star India, Seven Australia and Sky. No other software company brings a comparable depth of experience to create truly innovative software that performs across all platforms, revenue models, and business units. Since 2000, SintecMedia has grown to over 850+ employees in 12 offices around the world and processes more than $33 billion in advertising revenue for the best-known companies in the industry. For more information, visit www.sintecmedia.com.

###

Pin It