Legends2Be Scores Dynamic Ad Sales Deal With Digital Heavyweights Google & SintecMedia

L2B Logo-2Company:      Legends2Be

Website:         Legends2Be.com

Contact:         Deidre’ LaShon,

                       Chief Director of Brand Marketing

Email:            This email address is being protected from spambots. You need JavaScript enabled to view it.

Phone:            855-LEGEND-5, ext. 5

                       855.534.3635, ext. 5

FOR IMMEDIATE RELEASE     

 

Legends2Be Scores Dynamic Ad Sales Deal With Digital Heavyweights Google & SintecMedia

 

New York, NY – Feb. 20, 2018 – Legends2Be.com, “The Foremost Authority in Sports,” has grounds to celebrate, as parent company Legends Digital Media, LLC (LDM) has announced a major deal signed with advertising giants Google and SintecMedia.

With DoubleClick and Dynamic Ad Sales anchoring its playbook, Legends2Be can now cater to its advertising demographic across multiple platforms, providing a personalized approach for its readers.

“The future of our business is shaped by partnering with brands and companies who are able to provide value and benefit at every turn,” states Maurice-LaMar Baldwin, Chief Executive Officer. “This deal does just that.

“With this partnership, we are able to target readers with relevant ads at all stages of the sales channel. And by using DoubleClick and dynamic ad insertion technology, we can really measure what matters to our readers the most, and that’s important to us.”

Testing for the new platform will begin in March, with a start rollout date in April.

 

About Legends Digital Media:

Legends Digital Media, LLC (LDM) is a media and entertainment company that encompasses sports, fashion, lifestyle and news digital publishing, as well as digital television networks and filmed entertainment.

Legends Digital bridges high-quality content with the latest and most innovative technology to create brands for digital enthusiasts worldwide.

Legends2Be, LegendsDTV, Phenomenal Mag (IAmPMAG), Everything ShowBizz and all other Legends Digital affiliates' number one goal is to maintain unrivaled reputations for creativity and excellence as they keep people informed, entertained and connected.

Legends2Be.com, “The Foremost Authority on Sports,” is the world’s preeminent sports locale, curator, and provider for in-depth media coverage and information on all things sports.

The genius behind Legends2Be is simple — To provide passionate readers with fan-centric, up-to-date sports news on all levels, from high school and college divisions to professional leagues and the Hall of Fame.

Athletes are born and champions are trained, but Legends are forged over a lifetime. Legends2Be finds greatness in its earliest stages and follows its unstoppable rise through the ranks to the highest echelon of sports success.

 

About Google Ad Networks:

Google is one of 100+ online ad networks. Google’s ad network consists of Google services, like Search, YouTube, and Gmail, as well as 2+ million non-Google websites and apps that partner with Google to show ads.

 

About Google:

Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google's targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit www.google.com.

 

About SintecMedia:

SintecMedia will have an enormous positive impact on the way linear and digital advertising are transacted across the globe. Its combined linear and digital offerings create the largest independent advertising sales platform for media companies, providing them with a profitable technology solution for today and the future of TV and digital advertising.

SintecMedia is the preferred broadcast management software partner for over 300 of the world's top media brands, including NBCU, CBS, ABC, AT&T, STARZ, Star India, Seven Australia and Sky. No other software company brings a comparable depth of experience to create truly innovative software that performs across all platforms, revenue models, and business units. Since 2000, SintecMedia has grown to over 850+ employees in 12 offices around the world and processes more than $33 billion in advertising revenue for the best-known companies in the industry. For more information, visit www.sintecmedia.com.

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