LegendsDigitalTV.com Reels In Dynamic Ad Sales Deal With Google DoubleClick & Screens Big Alongside SintecMedia

LDTVCompany:      LegendsDTV

Website:         LegendsDigitalTV.com

Contact:         Deidre’ LaShon,

                       Chief Director of Brand Marketing

Email:            This email address is being protected from spambots. You need JavaScript enabled to view it.

Phone:            855-LEGEND-5, ext. 5

                       855.534.3635, ext. 5

FOR IMMEDIATE RELEASE     

 

LegendsDigitalTV.com Reels In Dynamic Ad Sales Deal With Google DoubleClick & Screens Big Alongside SintecMedia

 

New York, NY – Feb. 20, 2018 – LegendsDigitalTV (LegendsDTV), a global Internet digital TV network and innovative powerhouse, announced today that it has reeled in a major deal with Google and SintecMedia.

The signing brings dynamic ads insertion and DoubleClick to LegendsDTV. The components serve custom-targeted ads, relevant to viewers across multiple viewing channels. The deal also entails a service that provides real-time performance data.

“With an increase in monthly pageviews and our social media following, it was imperative for us to keep our loyal audience engaged,” stated Maurice-LaMar Baldwin, Chief Executive Officer of parent company Legends Digital Media, LLC (LDM). “We also wanted to invest in advertising technology that would allow us to maximize revenue; the deal paves way for us to do both. It also gives us the opportunity to provide relevant ads that will continue to enhance our content and provide our viewers with a high-quality experience.”

Chief Content Officer Tamala Stumon states, “It is important that we continue to monitor how our viewers are consuming their favorite shows. Our viewers’ shift to mobile has essentially changed our approach to advertising.” Stumon adds, “We respect when and how our users access our content. In order for us to succeed, we are implementing measures that strengthen and drive our customer-centric focus while also providing a strong ROI for advertisers.”

LegendsDTV plans to begin testing dynamic advertising in late February and conduct evaluations in March. It has set a final rollout date for early April.

 

About Legends Digital Media:

Legends Digital Media, LLC (LDM) is a media and entertainment company with businesses in sports, fashion, lifestyle and news digital publishing, digital television networks and filmed entertainment.

Legends Digital bridges high-quality content with the latest and most innovative technology to create brands for digital enthusiasts worldwide.

Legends2Be, LegendsDTV, Phenomenal Mag (IAmPMAG), Everything ShowBizz and all other Legends Digital affiliates' number one goal is to maintain unrivaled reputations for creativity and excellence as they keep people informed, entertained and connected.

LegendsDTV (LegendsDigitalTV.com/LegendsDTV.com) is changing the face of genius. Distributing the best of global digital content, LegendsDTV is the new powerhouse in the field of innovative entertainment.

LegendsDTV is an all-encompassing Internet digital television network that curates and provides on-demand streaming media to a worldwide audience. Specializing in the quirky, the off-beat and the original, LegendsDTV selects properties with elite quality in production standards, writing, acting, and entertainment value for the discriminating viewer.

Digital Internet television has opened up amazing opportunities for new talent, and LegendsDTV is on a mission to discover, develop and launch the next generation of entertainment legends. LegendsDTV programming is a collection of the finest creative content - including TV shows, movies, web series, music videos, and more.

Leveraging the most successful elements from media, communications, and distribution business models, LegendsDTV capitalizes on the infinite potential of the Internet to reach an unlimited audience. By showcasing the best series, artists, independent projects, and modern classics, LegendsDTV.com provides an unparalleled viewing experience - When, where, and how people want it.

LegendsDTV is the viewers' choice - it's TV Without Limits! Through its lens, LegendsDTV encourages viewers to celebrate life, unleash their greatness, and reshape the world through visual connectivity.

About Google Ad Networks:

Google is one of 100+ online ad networks. Google’s ad network consists of Google services, like Search, YouTube, and Gmail, as well as 2+ million non-Google websites and apps that partner with Google to show ads.

 

About Google:

Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google's targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit www.google.com.

 

About SintecMedia:

SintecMedia will have an enormous positive impact on the way linear and digital advertising are transacted across the globe. Its combined linear and digital offerings create the largest independent advertising sales platform for media companies, providing them with a profitable technology solution for today and the future of TV and digital advertising.

SintecMedia is the preferred broadcast management software partner for over 300 of the world's top media brands, including NBCU, CBS, ABC, AT&T, STARZ, Star India, Seven Australia and Sky. No other software company brings a comparable depth of experience to create truly innovative software that performs across all platforms, revenue models, and business units. Since 2000, SintecMedia has grown to over 850+ employees in 12 offices around the world and processes more than $33 billion in advertising revenue for the best-known companies in the industry. For more information, visit www.sintecmedia.com.

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