SintecMedia, Google & Legends Digital Media Partners For Blockbuster Dynamic Ad Sales Deal

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Company:   Legends Digital Media

Website:      LegendsDigital.com

Contact:      Deidre’ LaShon, Chief Director of Brand Marketing

Email:         This email address is being protected from spambots. You need JavaScript enabled to view it.

Phone:         855-LEGEND-5, ext. 5 (855.534.3635, ext. 5)

FOR IMMEDIATE RELEASE     

 

SintecMedia, Google & Legends Digital Media Partner For Blockbuster Dynamic Ad Sales Deal

 

New York, NY – Feb. 20, 2018 – Legends Digital Media, LLC (LDM), a premier media and entertainment company, has finalized a major deal with digital advertising frontrunners Google and SintecMedia, marking a bold first step for industry collaboration and integration.

Centering on advertising functionality, the agreement primarily consists of two components: Dynamic ad sales, a feature that serves custom-targeted ads relevant for viewers across any screen that they watch - whenever and however, and DoubleClick, a preferred, sophisticated powerhouse and programmatic advertising system that bridges real-time data with unified insights and performance.

“This partnership underscores how much we value Google and SintecMedia. We’re thrilled to expand our relationship with two of the industry’s top-tier elite, while also exploring business and revenue opportunities,” said Maurice-Lamar Baldwin, CEO of LDM. “With Google’s superiority in advertising, combined with SintecMedia’s unmatched leadership in next-gen ad sales, we here at LDM are firmly committed to partnering with the best companies who truly share our values, interests, and vision."

“We want to generate the greatest results for our marketing budget,” states Deidre’ LaShon, Chief Director of Brand Marketing. Signing this deal gives us more of an opportunity to reach our readers and viewers in the right way, at the right time, and in the right place.”

The signing will be implemented across the board for all of LDM’s brands: Legends2Be, LegendsDTV, Phenomenal Mag (IAmPMAG), and Everything ShowBizz.

LDM plans to begin testing dynamic advertising in late February and conduct evaluations in March. It has set a final rollout date for early April.

 

About Legends Digital Media:

Legends Digital Media, LLC (LDM) is a media and entertainment company that encompasses sports, fashion, lifestyle and news digital publishing, as well as digital television networks and filmed entertainment.

Legends Digital bridges high-quality content with the latest and most innovative technology to create brands for digital enthusiasts worldwide.

Whether measured by quality, popularity or financial results, our divisions strive to be at the top of their categories.

Legends2Be, LegendsDTV, Phenomenal Mag (IAmPMAG), Everything ShowBizz and all other Legends Digital affiliates' number one goal is to maintain unrivaled reputations for creativity and excellence as they keep people informed, entertained and connected.

Our enterprise is more than a collection of great brands that are owned under one conglomerate. LDM's businesses chief aim to gain competitive advantage from opportunities for constructive collaboration.

Innovators in technology, digital products and services, LDM brands focus on growth, engagement and monetization on all platforms.

Most importantly, our leadership at every level appropriates its creativity, talent and commitment to excellence to ensure that LDM continues to provide the high-performance, trustworthy information and enjoyable entertainment our audiences expect.

 

About Google Ad Networks:

Google is one of 100+ online ad networks. Google’s ad network consists of Google services, like Search, YouTube, and Gmail, as well as 2+ million non-Google websites and apps that partner with Google to show ads.

 

About Google:

Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google's targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit www.google.com.

 

About SintecMedia:

SintecMedia will have an enormous positive impact on the way linear and digital advertising are transacted across the globe. Its combined linear and digital offerings create the largest independent advertising sales platform for media companies, providing them with a profitable technology solution for today and the future of TV and digital advertising.

SintecMedia is the preferred broadcast management software partner for over 300 of the world's top media brands, including NBCU, CBS, ABC, AT&T, STARZ, Star India, Seven Australia and Sky. No other software company brings a comparable depth of experience to create truly innovative software that performs across all platforms, revenue models, and business units. Since 2000, SintecMedia has grown to over 850+ employees in 12 offices around the world and processes more than $33 billion in advertising revenue for the best-known companies in the industry. For more information, visit www.sintecmedia.com.

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